The History of SharkNinja

The History of SharkNinja

history sharkninja When it comes to taking care of your house, you want the best of everything. The building material must be great, the foundation should be strong and the furniture you buy must complement your taste.

One of the crucial decisions you take in the process of running the house is picking the right kind of appliances that will make your life easier. The factors that you keep in mind at this point are the price of the products you want to purchase, the guarantees that they come with, their functionality, as well as ease of use.

There are some companies in this field that have decades of experience and control a great part of the global market. One of the biggest among these is SharkNinja. Recognize the name from the vacuum at your house or the appliances in your kitchen? Keep reading to know more!

What Is SharkNinja?

One of the biggest names in the field of household appliances, SharkNinja Operating LLC is known for its cleaning solutions and household appliances that make your life easier every day.

The company offers a wide variety of products ranging from steam products like steam mops and hard floor cleaning systems, as well as vacuum cleaners in multiple variants (upright and canister, or hand and cordless).  Shark is the vertical of the company and holds a prominent position in the market when it comes to these cleaning systems.

It is also known for its blender systems that specialize in nutrient extractions, chopping vegetables, making sauces or dips, or blending frozen drinks. In addition to these, SharkNinja also produces pressure cookers and garment care products like fabric steamers and electronic irons. The kitchen appliances come under the brand name Ninja.

history sharkninja vacuumIn addition to these, SharkNinja also provides parts and accessories for its vacuum, steam, and garment care products – all of which are available through the company’s online store.

With its global headquarter in Needham, Massachusetts in the United States, SharkNinja has over 10 offices across the globe. In the United Kingdom, it has offices in London and Wakefield, while the Canadian offices are in Saint Laurent and Mississauga. SharkNinja also has offices in Japan and China.

Initial Journey

SharkNinja is not a new name in the field of household appliances. Initially known as Euro-Pro, it was a family-run company that started over a hundred years ago. A big name in the European market, Euro-Pro mostly dealt with sewing machines.

It took years of hard work and three generations later, under the leadership of the family’s heir Mark Rosenzweig (who is the company’s CEO and majority shareholder), the household appliance maker diversified into its current verticals. He is supported by Mark Barrocas, president of SharkNinja.

Rosenzweig founded the company in 1995 with his parents’ help, with Montreal as its headquarters. In order to facilitate further growth, the company’s headquarter was moved from Montreal to Newton’s Wells Avenue office park in 2003 with its handful of employees.

In 2008, Euro-Pro only controlled a meagre 1% share of the vacuum cleaner sales in the United States. All this was to change with the leaders’ plan for rapid expansion that resulted in the company gaining control over more than 20% of the US market. The number of employees also grew to an impressive 800+ force.

All through this phase, the company relied on its products to prove its name. The USP was introducing the latest in easy-to-use technology in its growing line of products.

From Euro-Pro to SharkNinja

Euro-Pro’s journey under this name came to an end in 2015 when the corporate leadership realized that they could bank on their two best selling brands for better marketing. The name Euro-Pro was dropped and replaced with a name that put together the two major brands mentioned before – Shark and Ninja, amalgamated to SharkNinja.

history sharkninja europro coffee machineThe company changed its product lineup to bring in the higher-end vacuums and blenders with innovative features and get rid of the cheaper products. This was done in order to build up consumer loyalty and ensure that the designing work that was being done in-house was of top quality.

Over the years that Euro-Pro turned into SharkNinja, the company was also able to double its revenues from about $800 million to more than $1.6 billion. In this process, SharkNinja was also about to dethrone British home appliance company, Dyson, to become the leader of the vacuum cleaner market in the United States. The company also expanded to its new facility – a new 150,000 square foot world-class corporate headquarters in Needham – during this phase of rapid development.

A major factor in this upward spiral was the decision to bring in Gap International as consultants some years ago.

Most Popular Products and Appliances

Shark Cleaning Systems and Vacuums

Compare the latest Shark vacuum cleaners in this guide.

Ninja Blenders, Cookers, and Coffee Makershistory sharkninja ninja blenders

  • Ninja QB1005-FS Master Prep Professional
  • Ninja Professional Blender (BL660)
  • Ninja Master Prep (QB900B)
  • Nutri Ninja Blender System with Auto-IQ (BL682)
  • Nutri Ninja Pro (BL451)
  • Ninja 6 Quart 3-In-1 Slow Cooker with Recipe
  • Ninja Multi Cooker Plus (Black) – MC760
  • Ninja 6 Quart 4 In 1 Slow Cooker
  • Ninja 6 Quart 3 In 1 Silver Multi-System
  • Ninja CF112 Single Serve System with Built-In Frother
  • Ninja CF085Z Coffee Brewer with Thermal Carafe
  • Ninja CF097 Coffee Bar Brewing System with Thermal Carafe

SharkNinja boasts of making some of the best products in the fields that it ventures into. The Shark vacuum cleaners and Ninja blenders, coffee making systems and cookers are all top of the line. Are you looking to make an investment in a SharkNinja product? I hope that my insight into the history of the company helps in your decision!